/* Pulse: bright modern theme for gadsksa */
body.theme-pulse {
  --pine-deep: #0f172a;
  --pine: #2563eb;
  --pine-mid: #1d4ed8;
  --copper: #7c3aed;
  --copper-soft: #c4b5fd;
  --paper: #f8fafc;
  --mist: #eef2ff;
  --surface: #ffffff;
  --ink: #0f172a;
  --muted: #475569;
  --line: #e2e8f0;
  --accent: #06b6d4;
  --accent-warm: #f97316;
  --font-display: "Plus Jakarta Sans", system-ui, sans-serif;
  --font-body: "IBM Plex Sans", system-ui, sans-serif;
  --radius: 16px;
  --shadow: 0 20px 50px rgba(37, 99, 235, 0.12);
  background: var(--paper);
  color: var(--muted);
}

body.theme-pulse .eyebrow {
  color: var(--pine);
  letter-spacing: .12em;
}

body.theme-pulse .site-header {
  background: rgba(255, 255, 255, 0.88);
  backdrop-filter: blur(12px);
  border-top: 0;
  border-bottom: 1px solid var(--line);
  box-shadow: 0 4px 24px rgba(15, 23, 42, 0.04);
}
body.theme-pulse .site-header .inner {
  padding-top: 0.85rem;
  padding-bottom: 0.85rem;
}

/* Logo: bigger and given breathing room so it reads as the anchor of the header */
body.theme-pulse .logo {
  padding-right: 0.5rem;
}
body.theme-pulse .logo img {
  height: 46px;
  width: auto;
  max-width: min(220px, 42vw);
}
body.theme-pulse .logo--dark img {
  filter: none;
}
@media (max-width: 520px) {
  body.theme-pulse .logo img { height: 36px; }
}

body.theme-pulse .nav-links a { color: #334155; font-weight: 600; }
body.theme-pulse .nav-links a:hover { color: var(--pine); }

/* Header phone pill */
body.theme-pulse .header-phone {
  color: #1d4ed8 !important;
  background: #eff6ff;
  border: 1.5px solid #bfdbfe;
  font-weight: 700;
  box-shadow: 0 2px 10px rgba(37, 99, 235, 0.08);
}
body.theme-pulse .header-phone:hover {
  background: #dbeafe;
  border-color: #93c5fd;
}

/* Header CTA: same pill treatment as hero, sized to fit the bar */
body.theme-pulse .nav-links a.nav-cta {
  color: #fff;
  white-space: nowrap;
  min-height: 44px;
  padding: 0.6rem 1.15rem;
  font-size: 0.875rem;
  box-shadow: 0 6px 18px rgba(37, 99, 235, 0.3);
}
body.theme-pulse .nav-links a.nav-cta:hover {
  color: #fff;
  box-shadow: 0 8px 22px rgba(37, 99, 235, 0.38);
}
@media (max-width: 859px) {
  body.theme-pulse .nav-links a.nav-cta {
    width: 100%;
    justify-content: center;
    margin-top: 0.4rem;
    min-height: 48px;
  }
}

body.theme-pulse .nav-toggle {
  border-color: var(--line);
  color: var(--ink);
}
body.theme-pulse .nav-toggle-bars i { background: var(--ink); }
body.theme-pulse .site-header.is-nav-open .nav-links {
  background: #fff;
  border-bottom: 1px solid var(--line);
  box-shadow: var(--shadow);
}

body.theme-pulse .btn-primary {
  background: linear-gradient(135deg, #2563eb 0%, #4f46e5 100%);
  color: #fff;
  box-shadow: 0 8px 22px rgba(37, 99, 235, 0.28);
  border-radius: 999px;
  font-family: var(--font-body);
  font-weight: 600;
  font-size: 0.9375rem;
  letter-spacing: -0.01em;
  line-height: 1;
  min-height: 46px;
  padding: 0.65rem 1.2rem;
}
body.theme-pulse .btn-primary:hover {
  background: linear-gradient(135deg, #1d4ed8 0%, #4338ca 100%);
  box-shadow: 0 10px 26px rgba(37, 99, 235, 0.34);
}
body.theme-pulse .btn-ghost {
  background: #fff;
  color: #1e293b;
  border: 1.5px solid #e2e8f0;
  border-radius: 999px;
  font-family: var(--font-body);
  font-weight: 600;
  font-size: 0.9375rem;
  letter-spacing: -0.01em;
  line-height: 1;
  min-height: 46px;
  padding: 0.65rem 1.15rem;
  box-shadow: 0 2px 8px rgba(15, 23, 42, 0.04);
}
body.theme-pulse .btn-ghost:hover {
  background: #f8fafc;
  border-color: #cbd5e1;
  color: #0f172a;
}
body.theme-pulse .btn-wa {
  border-radius: 999px;
  font-family: var(--font-body);
  font-weight: 600;
  font-size: 0.9375rem;
  letter-spacing: -0.01em;
  line-height: 1;
  min-height: 46px;
  padding: 0.65rem 1.15rem;
  background: #16a34a;
  box-shadow: 0 8px 20px rgba(22, 163, 74, 0.22);
}
body.theme-pulse .btn-wa:hover {
  background: #15803d;
}
body.theme-pulse .btn span {
  white-space: nowrap;
}
body.theme-pulse .btn .btn-ico,
body.theme-pulse .btn svg {
  flex: 0 0 auto;
  width: 1.05rem;
  height: 1.05rem;
}

/* Hero CTA row — mobile first: 2 + WhatsApp full width */
body.theme-pulse .btn-row--hero {
  display: grid;
  grid-template-columns: 1fr 1fr;
  gap: 0.55rem;
  align-items: stretch;
  width: 100%;
  max-width: 28rem;
}
body.theme-pulse .btn-row--hero .btn {
  width: 100%;
  min-height: 48px;
}
body.theme-pulse .btn-row--hero .btn-wa {
  grid-column: 1 / -1;
}
@media (min-width: 960px) {
  body.theme-pulse .btn-row--hero {
    display: flex;
    flex-wrap: nowrap;
    max-width: none;
    gap: 0.6rem;
  }
  body.theme-pulse .btn-row--hero .btn {
    width: auto;
    min-height: 46px;
  }
  body.theme-pulse .btn-row--hero .btn-wa {
    grid-column: auto;
  }
}

/* Hero */
.hero--pulse {
  position: relative;
  padding: clamp(2.5rem, 6vw, 4.5rem) 0 clamp(3rem, 7vw, 5rem);
  overflow: hidden;
}
.hero--pulse::before {
  content: "";
  position: absolute;
  inset: 0;
  background:
    radial-gradient(circle at 85% 15%, rgba(6, 182, 212, 0.18), transparent 40%),
    radial-gradient(circle at 10% 80%, rgba(124, 58, 237, 0.14), transparent 38%),
    linear-gradient(180deg, #fff 0%, #f8fafc 100%);
  z-index: 0;
}
.hero--pulse .wrap { position: relative; z-index: 1; }
.hero-pulse-grid {
  display: grid;
  gap: 2rem;
  align-items: stretch;
}
@media (min-width: 960px) {
  .hero-pulse-grid { grid-template-columns: 1.05fr .95fr; }
}
.hero-pulse-copy {
  display: flex;
  flex-direction: column;
  justify-content: center;
}
.hero-pulse-visual {
  display: flex;
  min-width: 0;
  min-height: 100%;
}
.hero-pulse-copy h1 {
  font-size: clamp(2rem, 4.5vw, 3.35rem);
  line-height: 1.12;
  letter-spacing: -.03em;
}
.hero-pulse-copy h1 span {
  background: linear-gradient(135deg, #2563eb, #7c3aed);
  -webkit-background-clip: text;
  background-clip: text;
  color: transparent;
}
.hero-chip-row {
  display: flex;
  flex-wrap: wrap;
  gap: .5rem;
  margin: 0 0 1.1rem;
}
.hero-chip {
  font-size: .8rem;
  font-weight: 600;
  color: #1e40af;
  background: #dbeafe;
  border-radius: 999px;
  padding: .35rem .75rem;
}
.hero-checklist {
  list-style: none;
  margin: 0 0 1.25rem;
  padding: 0;
}
.hero-checklist li {
  padding: .35rem 0 .35rem 1.6rem;
  position: relative;
  color: var(--ink);
  font-weight: 500;
}
.hero-checklist li::before {
  content: "✓";
  position: absolute;
  left: 0;
  color: #2563eb;
  font-weight: 800;
}
.hero-visual-card {
  position: relative;
  flex: 1;
  display: flex;
  flex-direction: column;
  margin: 0;
  max-width: 100%;
  border-radius: 24px;
  overflow: hidden;
  box-shadow: 0 28px 60px rgba(37, 99, 235, 0.18);
  border: 1px solid rgba(255, 255, 255, 0.8);
}
.hero-visual-card img {
  display: block;
  width: 100%;
  max-width: 100%;
  height: auto;
  flex: 1;
  min-height: 0;
  aspect-ratio: 4 / 5;
  object-fit: cover;
  object-position: center 18%;
}
@media (min-width: 960px) {
  .hero-visual-card img {
    aspect-ratio: auto;
    min-height: 100%;
    height: 100%;
    object-position: center center;
  }
}
.hero-float-stat {
  position: absolute;
  left: 0.65rem;
  bottom: 0.65rem;
  right: 0.65rem;
  display: grid;
  grid-template-columns: repeat(3, minmax(0, 1fr));
  gap: 0.35rem;
}
.hero-float-stat div {
  min-width: 0;
  background: rgba(255, 255, 255, 0.94);
  backdrop-filter: blur(8px);
  border-radius: 12px;
  padding: 0.4rem 0.3rem;
  text-align: center;
  box-shadow: 0 8px 20px rgba(15, 23, 42, 0.08);
}
.hero-float-stat strong {
  display: block;
  font-family: var(--font-display);
  color: var(--ink);
  font-size: clamp(0.82rem, 3.4vw, 0.95rem);
  line-height: 1.1;
}
.hero-float-stat span {
  display: block;
  font-size: clamp(0.54rem, 2.5vw, 0.62rem);
  color: var(--muted);
  line-height: 1.2;
  overflow-wrap: anywhere;
}
@media (min-width: 960px) {
  .hero-float-stat {
    left: 1rem;
    bottom: 1rem;
    right: 1rem;
    gap: 0.5rem;
  }
  .hero-float-stat div {
    padding: 0.55rem 0.7rem;
  }
  .hero-float-stat strong { font-size: 1.1rem; }
  .hero-float-stat span { font-size: 0.72rem; }
}
/* Mobile and tablet: hero visual fills the wrap, no viewport overflow */
@media (max-width: 959px) {
  .hero--pulse {
    overflow-x: clip;
  }
  .hero--pulse .hero-pulse-visual {
    display: block;
    width: 100%;
    max-width: 100%;
    min-height: 0;
    margin-left: 0;
    margin-right: 0;
  }
  .hero--pulse .hero-visual-card {
    display: block;
    width: 100%;
    max-width: 100%;
    margin: 0;
    border-radius: 18px;
    overflow: hidden;
  }
  .hero--pulse .hero-visual-card img {
    width: 100%;
    max-width: 100%;
    height: auto;
    min-height: 0;
    aspect-ratio: 3 / 4;
  }
  .hero--pulse .hero-float-stat {
    left: 0.55rem;
    right: 0.55rem;
    bottom: 0.55rem;
  }
}
@media (max-width: 379px) {
  .hero--pulse .hero-visual-card img {
    aspect-ratio: 4 / 5;
  }
  .hero--pulse .hero-float-stat {
    gap: 0.28rem;
  }
  .hero--pulse .hero-float-stat div {
    padding: 0.32rem 0.18rem;
    border-radius: 10px;
  }
}

/* Trust band */
.trust-band-pulse {
  position: relative;
  z-index: 2;
  padding: 0 0 clamp(2rem, 4vw, 2.75rem);
  margin-top: -0.5rem;
}
.trust-band-pulse__card {
  display: grid;
  gap: 1.25rem;
  align-items: stretch;
  background:
    radial-gradient(circle at 0% 0%, rgba(37, 99, 235, 0.08), transparent 42%),
    radial-gradient(circle at 100% 100%, rgba(124, 58, 237, 0.08), transparent 38%),
    linear-gradient(135deg, #ffffff 0%, #f8faff 100%);
  border: 1px solid #e0e7ff;
  border-radius: 24px;
  padding: 1.35rem 1.25rem;
  box-shadow:
    0 22px 55px rgba(37, 99, 235, 0.12),
    inset 0 1px 0 rgba(255, 255, 255, 0.9);
}
@media (min-width: 900px) {
  .trust-band-pulse__card {
    grid-template-columns: minmax(230px, 270px) 1px 1fr;
    gap: 1.5rem 2rem;
    padding: 1.5rem 1.75rem;
  }
}
.trust-band-pulse__proof {
  text-align: center;
  display: flex;
  flex-direction: column;
  justify-content: center;
  height: 100%;
}
@media (min-width: 900px) {
  .trust-band-pulse__proof { text-align: left; }
}
.trust-band-pulse__gmb {
  display: inline-block;
  text-decoration: none !important;
}
.trust-band-pulse__gmb img {
  display: block;
  width: 100%;
  max-width: 250px;
  margin-inline: auto;
  border-radius: 16px;
  border: 1px solid #e5e7eb;
  box-shadow: 0 10px 28px rgba(15, 23, 42, 0.08);
  background: #fff;
}
@media (min-width: 900px) {
  .trust-band-pulse__gmb img { margin-inline: 0; }
}
.trust-band-pulse__tagline {
  margin: 0.85rem 0 0;
  font-size: 0.875rem;
  line-height: 1.55;
  color: #64748b;
  max-width: 22rem;
}
.trust-band-pulse__divider {
  display: none;
  width: 1px;
  background: linear-gradient(180deg, transparent, #c7d2fe 20%, #c7d2fe 80%, transparent);
  align-self: stretch;
  justify-self: center;
}
@media (min-width: 900px) {
  .trust-band-pulse__divider { display: block; }
}
.trust-band-pulse__stats {
  display: grid;
  grid-template-columns: repeat(3, minmax(0, 1fr));
  gap: 0.75rem;
  align-items: stretch;
  height: 100%;
}
@media (max-width: 720px) {
  .trust-band-pulse__stats {
    grid-template-columns: repeat(3, minmax(0, 1fr));
    gap: 0.45rem;
  }
  .trust-stat-card {
    padding: 0.75rem 0.3rem 0.7rem;
    border-radius: 14px;
  }
  .trust-stat-label {
    font-size: 0.56rem;
    letter-spacing: 0.06em;
    margin-bottom: 0.25rem;
  }
  .trust-stat-card strong {
    font-size: 1.2rem;
  }
  .trust-stat-card > span:last-child {
    font-size: 0.66rem;
    line-height: 1.25;
  }
}
.trust-stat-card {
  position: relative;
  overflow: hidden;
  text-align: center;
  background: rgba(255, 255, 255, 0.92);
  border: 1px solid #e8eeff;
  border-radius: 18px;
  padding: 1rem 0.75rem 0.95rem;
  box-shadow: 0 8px 22px rgba(37, 99, 235, 0.06);
  transition: transform 0.2s ease, box-shadow 0.2s ease;
  height: 100%;
  display: flex;
  flex-direction: column;
  justify-content: center;
}
.trust-stat-card:hover {
  transform: translateY(-3px);
  box-shadow: 0 14px 30px rgba(37, 99, 235, 0.12);
}
.trust-stat-card::before {
  content: "";
  position: absolute;
  top: 0;
  left: 0;
  right: 0;
  height: 3px;
  background: linear-gradient(90deg, #2563eb, #4f46e5);
}
.trust-stat-card:nth-child(2)::before {
  background: linear-gradient(90deg, #0891b2, #2563eb);
}
.trust-stat-card:nth-child(3)::before {
  background: linear-gradient(90deg, #f59e0b, #f97316);
}
.trust-stat-label {
  display: block;
  font-size: 0.58rem;
  font-weight: 700;
  letter-spacing: 0.08em;
  text-transform: uppercase;
  color: #2563eb;
  margin-bottom: 0.3rem;
}
@media (min-width: 721px) {
  .trust-stat-label {
    font-size: 0.68rem;
    letter-spacing: 0.11em;
    margin-bottom: 0.35rem;
  }
}
.trust-stat-card:nth-child(2) .trust-stat-label { color: #0891b2; }
.trust-stat-card:nth-child(3) .trust-stat-label { color: #ea580c; }
.trust-stat-card strong {
  display: block;
  font-family: var(--font-display);
  font-size: clamp(1.2rem, 5.5vw, 2rem);
  font-weight: 800;
  color: #0f172a;
  line-height: 1.05;
  letter-spacing: -0.02em;
}
.trust-stat-card > span:last-child {
  display: block;
  margin-top: 0.25rem;
  font-size: 0.68rem;
  font-weight: 500;
  color: #64748b;
  line-height: 1.25;
}
@media (min-width: 721px) {
  .trust-stat-card > span:last-child {
    margin-top: 0.3rem;
    font-size: 0.8rem;
  }
}
.stat-counter {
  font-variant-numeric: tabular-nums;
  display: inline-block;
  min-width: 2.5ch;
}
.hero-float-stat .stat-counter {
  min-width: 2ch;
}

/* Pain cards */
.section--pulse-pains { background: #fff; }
.pain-scroll {
  display: grid;
  gap: 1rem;
  grid-template-columns: 1fr;
  align-items: stretch;
}
@media (min-width: 700px) {
  .pain-scroll { grid-template-columns: repeat(3, 1fr); }
}
.pain-card-pulse {
  background: linear-gradient(180deg, #fff 0%, #f8fafc 100%);
  border: 1px solid var(--line);
  border-radius: 20px;
  padding: 1.35rem 1.4rem;
  transition: transform .2s, box-shadow .2s;
  height: 100%;
  display: flex;
  flex-direction: column;
}
.pain-card-pulse p {
  flex: 1;
  margin-bottom: 0;
}
.pain-card-pulse:hover {
  transform: translateY(-4px);
  box-shadow: var(--shadow);
}
.pain-icon {
  width: 44px;
  height: 44px;
  border-radius: 12px;
  display: grid;
  place-items: center;
  font-size: .8rem;
  font-weight: 800;
  font-family: var(--font-display);
  color: #1e40af;
  margin-bottom: .75rem;
}
.pain-card-pulse:nth-child(1) .pain-icon { background: #fee2e2; }
.pain-card-pulse:nth-child(2) .pain-icon { background: #fef3c7; }
.pain-card-pulse:nth-child(3) .pain-icon { background: #dbeafe; }
.pain-card-pulse h3 { font-size: 1.08rem; }

/* Service spotlight */
.section--pulse-services {
  background:
    radial-gradient(circle at 0% 0%, rgba(37, 99, 235, 0.08), transparent 45%),
    #f8fafc;
}
.service-spotlight {
  display: grid;
  gap: 1.25rem;
  align-items: stretch;
}
@media (min-width: 900px) {
  .service-spotlight { grid-template-columns: 1fr 1fr; }
}
.spotlight-card {
  background: #fff;
  border-radius: 24px;
  overflow: hidden;
  border: 1px solid var(--line);
  box-shadow: 0 16px 40px rgba(15, 23, 42, 0.06);
  display: flex;
  flex-direction: column;
  height: 100%;
}
.spotlight-card img {
  width: 100%;
  aspect-ratio: 16 / 10;
  object-fit: cover;
}
.spotlight-body { padding: 1.4rem 1.5rem 1.5rem; flex: 1; display: flex; flex-direction: column; }
.spotlight-tag {
  display: inline-block;
  font-size: .72rem;
  font-weight: 800;
  letter-spacing: .1em;
  text-transform: uppercase;
  color: #2563eb;
  margin-bottom: .4rem;
}

/* Google Ads case studies — editorial campaign cards */
.section--pulse-cases {
  background:
    radial-gradient(ellipse 60% 45% at 100% 0%, rgba(37, 99, 235, 0.06), transparent 55%),
    radial-gradient(ellipse 55% 40% at 0% 100%, rgba(8, 145, 178, 0.05), transparent 55%),
    #f6f8fc;
}
.ads-pipeline {
  margin: 0 0 2rem;
  padding: 1.6rem 1.7rem 1.75rem;
  border-radius: 22px;
  border: 1px solid var(--line);
  background: linear-gradient(135deg, #eaf1ff 0%, #ffffff 60%);
  box-shadow: 0 14px 40px rgba(15, 23, 42, 0.05);
}
.ads-pipeline-intro { margin-bottom: 1.3rem; }
.ads-pipeline-eyebrow {
  display: flex;
  align-items: center;
  gap: 0.5rem;
  margin: 0 0 0.5rem;
  font-size: 0.68rem;
  font-weight: 800;
  letter-spacing: 0.12em;
  text-transform: uppercase;
  color: #2563eb;
}
.ads-pipeline-eyebrow::before {
  content: "";
  width: 1.4rem;
  height: 2px;
  border-radius: 2px;
  background: #2563eb;
}
.ads-pipeline-intro h3 {
  margin: 0;
  font-size: clamp(1.15rem, 2.4vw, 1.5rem);
  color: #0f172a;
  letter-spacing: -0.02em;
}
.ads-pipeline-steps {
  list-style: none;
  margin: 0;
  padding: 0;
  display: grid;
  gap: 1.1rem;
}
.ads-pipeline-step {
  position: relative;
  padding: 1rem 1.05rem;
  background: #fff;
  border: 1px solid var(--line);
  border-radius: 16px;
}
.ads-pipeline-num {
  display: inline-grid;
  place-items: center;
  width: 2rem;
  height: 2rem;
  margin-bottom: 0.55rem;
  border-radius: 10px;
  background: linear-gradient(135deg, #2563eb, #4f46e5);
  color: #fff;
  font-family: var(--font-display);
  font-weight: 800;
  font-size: 0.85rem;
  box-shadow: 0 6px 16px rgba(37, 99, 235, 0.28);
}
.ads-pipeline-label {
  display: block;
  font-weight: 700;
  font-size: 1rem;
  color: #0f172a;
}
.ads-pipeline-hint {
  display: block;
  margin-top: 0.15rem;
  font-size: 0.82rem;
  color: #64748b;
}
@media (min-width: 720px) {
  .ads-pipeline-steps { display: flex; align-items: stretch; }
  .ads-pipeline-step { flex: 1; }
  .ads-pipeline-step:not(:last-child) { margin-right: 2rem; }
  .ads-pipeline-step:not(:last-child)::after {
    content: "";
    position: absolute;
    right: -1.3rem;
    top: 50%;
    width: 0.6rem;
    height: 0.6rem;
    border-top: 2px solid #93b4fb;
    border-right: 2px solid #93b4fb;
    transform: translateY(-50%) rotate(45deg);
  }
}
@media (max-width: 719px) {
  .ads-pipeline-step {
    display: grid;
    grid-template-columns: auto 1fr;
    grid-template-rows: auto auto;
    column-gap: 0.9rem;
  }
  .ads-pipeline-num {
    grid-column: 1;
    grid-row: 1 / span 2;
    align-self: center;
    margin-bottom: 0;
  }
  .ads-pipeline-label {
    grid-column: 2;
    grid-row: 1;
    align-self: end;
  }
  .ads-pipeline-hint {
    grid-column: 2;
    grid-row: 2;
    align-self: start;
  }
  .ads-pipeline-step:not(:last-child)::after {
    content: "";
    position: absolute;
    left: 50%;
    bottom: -0.8rem;
    width: 0.5rem;
    height: 0.5rem;
    border-top: 2px solid #93b4fb;
    border-right: 2px solid #93b4fb;
    transform: translateX(-50%) rotate(135deg);
  }
}

.case-cards {
  display: grid;
  gap: 1.6rem;
  grid-template-columns: 1fr;
}
.case-card {
  position: relative;
  background: #fff;
  border-radius: 24px;
  border: 1px solid var(--line);
  box-shadow: 0 14px 40px rgba(15, 23, 42, 0.06);
  padding: 1.7rem 1.7rem 0;
  overflow: hidden;
  transition: transform 0.25s ease, box-shadow 0.25s ease, border-color 0.25s ease;
}
.case-card:hover {
  transform: translateY(-4px);
  border-color: color-mix(in srgb, var(--case-accent, #2563eb) 45%, var(--line));
  box-shadow: 0 26px 60px color-mix(in srgb, var(--case-accent, #2563eb) 18%, rgba(15, 23, 42, 0.10));
}
.case-card-bar {
  position: absolute;
  inset: 0 0 auto 0;
  height: 5px;
  background: linear-gradient(90deg, var(--case-accent, #2563eb), color-mix(in srgb, var(--case-accent, #2563eb) 55%, #0f172a));
}
.case-card-head {
  display: flex;
  align-items: center;
  gap: 1rem;
  margin-bottom: 1.15rem;
}
.case-card-mono {
  flex-shrink: 0;
  display: inline-grid;
  place-items: center;
  width: 3.4rem;
  height: 3.4rem;
  border-radius: 16px;
  background: linear-gradient(135deg, var(--case-accent, #2563eb), color-mix(in srgb, var(--case-accent, #2563eb) 60%, #0f172a));
  color: #fff;
  font-family: var(--font-display);
  font-weight: 800;
  font-size: 1.2rem;
  letter-spacing: 0.01em;
  box-shadow: 0 8px 20px color-mix(in srgb, var(--case-accent, #2563eb) 35%, transparent);
}
.case-card-id { min-width: 0; }
.case-card-title-row {
  display: flex;
  align-items: center;
  flex-wrap: wrap;
  gap: 0.55rem 0.7rem;
}
.case-card-title-row h3 {
  margin: 0;
  font-size: clamp(1.2rem, 2.2vw, 1.5rem);
  color: #0f172a;
  letter-spacing: -0.02em;
  line-height: 1.15;
}
.case-card-badge {
  font-size: 0.64rem;
  font-weight: 800;
  letter-spacing: 0.09em;
  text-transform: uppercase;
  color: var(--case-accent, #2563eb);
  background: var(--case-soft, #eff6ff);
  border-radius: 999px;
  padding: 0.32rem 0.7rem;
  white-space: nowrap;
}
.case-card-meta {
  margin: 0.35rem 0 0.25rem;
  font-size: 0.9rem;
  font-weight: 600;
  color: #64748b;
}
.case-card-domain {
  display: inline-flex;
  align-items: center;
  gap: 0.25rem;
  font-size: 0.85rem;
  font-weight: 700;
  color: var(--case-accent, #2563eb);
  text-decoration: none;
}
.case-card-domain:hover { text-decoration: underline; }
.case-card-summary {
  margin: 0 0 1.35rem;
  color: #334155;
  font-size: 1rem;
  line-height: 1.6;
}
.case-card-split {
  display: grid;
  gap: 1.4rem;
  padding-bottom: 1.6rem;
}
@media (min-width: 760px) {
  .case-card-split { grid-template-columns: 1fr 1fr; gap: 2.2rem; }
}
.case-card-eyebrow {
  display: flex;
  align-items: center;
  gap: 0.5rem;
  margin: 0 0 0.7rem;
  font-size: 0.68rem;
  font-weight: 800;
  letter-spacing: 0.12em;
  text-transform: uppercase;
  color: var(--case-accent, #2563eb);
}
.case-card-eyebrow::before {
  content: "";
  width: 1.4rem;
  height: 2px;
  border-radius: 2px;
  background: var(--case-accent, #2563eb);
}
.case-card-challenge {
  margin: 0;
  color: #475569;
  font-size: 0.96rem;
  line-height: 1.6;
}
.case-card-built {
  list-style: none;
  margin: 0;
  padding: 0;
  display: grid;
  gap: 0.7rem;
}
.case-card-built li {
  display: flex;
  align-items: flex-start;
  gap: 0.65rem;
  font-size: 0.94rem;
  line-height: 1.4;
  color: #1e293b;
}
.case-card-check-wrap {
  flex-shrink: 0;
  display: inline-grid;
  place-items: center;
  width: 1.35rem;
  height: 1.35rem;
  margin-top: 0.05rem;
  border-radius: 999px;
  background: var(--case-soft, #eff6ff);
  color: var(--case-accent, #2563eb);
}
.case-card-check { display: block; }
.case-card-results {
  list-style: none;
  display: flex;
  flex-wrap: wrap;
  gap: 0.45rem;
  margin: 1rem 0 0;
  padding: 0;
}
.case-card-results li {
  font-size: 0.8rem;
  font-weight: 800;
  color: #fff;
  background: var(--case-accent, #2563eb);
  border-radius: 999px;
  padding: 0.35rem 0.75rem;
}
.case-card-flow {
  margin: 0 -1.7rem;
  padding: 1.4rem 1.7rem 1.6rem;
  border-top: 1px solid var(--line);
  background: linear-gradient(180deg, #f8fafc, #fff);
}
.flow-stepper {
  list-style: none;
  margin: 0.3rem 0 0;
  padding: 0;
}
.flow-node {
  position: relative;
  background: #fff;
  border: 1px solid var(--line);
  border-radius: 14px;
  padding: 0.85rem 0.95rem;
}
.flow-node-num {
  display: inline-grid;
  place-items: center;
  width: 1.8rem;
  height: 1.8rem;
  margin-bottom: 0.5rem;
  border-radius: 9px;
  background: var(--case-accent, #2563eb);
  color: #fff;
  font-size: 0.72rem;
  font-weight: 800;
  letter-spacing: 0.02em;
}
.flow-node-label {
  display: block;
  font-weight: 700;
  font-size: 0.92rem;
  color: #0f172a;
}
.flow-node-hint {
  display: block;
  margin-top: 0.15rem;
  font-size: 0.78rem;
  color: #64748b;
}
@media (min-width: 720px) {
  .flow-stepper { display: flex; align-items: stretch; }
  .flow-node { flex: 1; }
  .flow-node:not(:last-child) { margin-right: 1.9rem; }
  .flow-node:not(:last-child)::after {
    content: "";
    position: absolute;
    right: -1.25rem;
    top: 50%;
    width: 0.6rem;
    height: 0.6rem;
    border-top: 2px solid var(--case-accent, #2563eb);
    border-right: 2px solid var(--case-accent, #2563eb);
    transform: translateY(-50%) rotate(45deg);
  }
}
@media (max-width: 719px) {
  .flow-stepper { display: grid; gap: 1.3rem; }
  .flow-node {
    display: grid;
    grid-template-columns: auto 1fr;
    grid-template-rows: auto auto;
    column-gap: 0.85rem;
  }
  .flow-node-num {
    grid-column: 1;
    grid-row: 1 / span 2;
    align-self: center;
    margin-bottom: 0;
  }
  .flow-node-label {
    grid-column: 2;
    grid-row: 1;
    align-self: end;
  }
  .flow-node-hint {
    grid-column: 2;
    grid-row: 2;
    align-self: start;
  }
  .flow-node:not(:last-child)::after {
    content: "";
    position: absolute;
    left: 50%;
    bottom: -0.95rem;
    width: 0.55rem;
    height: 0.55rem;
    border-top: 2px solid var(--case-accent, #2563eb);
    border-right: 2px solid var(--case-accent, #2563eb);
    transform: translateX(-50%) rotate(135deg);
  }
}
@media (max-width: 640px) {
  .case-card { padding: 1.35rem 1.25rem 0; }
  .case-card-flow { margin: 0 -1.25rem; padding: 1.25rem 1.25rem 1.35rem; }
  .ads-pipeline { padding: 1.3rem 1.2rem 1.4rem; border-radius: 18px; }
}
@media (prefers-reduced-motion: reduce) {
  .case-card { transition: none; }
  .case-card:hover { transform: none; }
}

.spotlight-card--run .spotlight-tag { color: #0891b2; }
.spotlight-card--run .btn-primary {
  background: linear-gradient(135deg, #0891b2, #2563eb);
}
.spotlight-body ul { flex: 1; margin: 0 0 1rem; padding-left: 1.1rem; }
.spotlight-body .btn { margin-top: auto; align-self: flex-start; }

/* Steps */
.section--pulse-steps { background: #fff; }
.steps-pulse {
  display: grid;
  gap: 1rem;
  counter-reset: step;
  align-items: stretch;
}
@media (min-width: 800px) {
  .steps-pulse { grid-template-columns: repeat(3, 1fr); }
}
.step-pulse {
  background: var(--mist);
  border-radius: 20px;
  padding: 1.35rem 1.4rem;
  border: 1px solid #e0e7ff;
  position: relative;
  height: 100%;
  display: flex;
  flex-direction: column;
}
.step-pulse p {
  flex: 1;
  margin-bottom: 0;
}
.step-pulse::before {
  counter-increment: step;
  content: counter(step, decimal-leading-zero);
  display: inline-grid;
  place-items: center;
  width: 36px;
  height: 36px;
  border-radius: 10px;
  background: linear-gradient(135deg, #2563eb, #7c3aed);
  color: #fff;
  font-family: var(--font-display);
  font-weight: 700;
  font-size: .85rem;
  margin-bottom: .65rem;
}
@media (max-width: 799px) {
  .step-pulse {
    display: grid;
    grid-template-columns: auto 1fr;
    grid-template-rows: auto auto;
    column-gap: 0.9rem;
  }
  .step-pulse::before {
    grid-column: 1;
    grid-row: 1 / span 2;
    align-self: start;
    margin-bottom: 0;
  }
  .step-pulse h3 {
    grid-column: 2;
    grid-row: 1;
    align-self: center;
    margin: 0;
  }
  .step-pulse p {
    grid-column: 2;
    grid-row: 2;
    margin-top: 0.45rem;
  }
}

/* Book */
.section--pulse-book {
  background:
    radial-gradient(circle at 100% 0%, rgba(124, 58, 237, 0.1), transparent 40%),
    #f8fafc;
}
.book-pulse-grid {
  display: grid;
  gap: 1.5rem;
  align-items: stretch;
}
@media (min-width: 960px) {
  .book-pulse-grid { grid-template-columns: .85fr 1.15fr; }
}
.book-side-card {
  background: linear-gradient(160deg, #1e3a8a 0%, #4f46e5 55%, #7c3aed 100%);
  color: #e0e7ff;
  border-radius: 24px;
  padding: 1.5rem 1.6rem;
  height: 100%;
  display: flex;
  flex-direction: column;
}
.book-side-card .objection-strip {
  display: flex;
  flex-wrap: wrap;
  gap: 0.5rem 0.55rem;
  list-style: none;
  margin: 0;
  margin-top: auto;
  padding: 0;
}
.book-side-card .objection-strip li {
  position: relative;
  margin: 0;
  padding: 0.48rem 0.9rem 0.48rem 1.7rem;
  font-family: var(--font-body);
  font-size: 0.8125rem;
  font-weight: 600;
  letter-spacing: -0.01em;
  line-height: 1.25;
  color: #1e3a8a;
  background: rgba(255, 255, 255, 0.95);
  border: 1px solid rgba(255, 255, 255, 0.7);
  border-radius: 999px;
  box-shadow: 0 4px 14px rgba(15, 23, 42, 0.1);
}
.book-side-card .objection-strip li::before {
  content: "✓";
  position: absolute;
  left: 0.7rem;
  top: 50%;
  transform: translateY(-50%);
  color: #2563eb;
  font-weight: 800;
  font-size: 0.72rem;
}
.book-pulse-form-col {
  display: flex;
  flex-direction: column;
  height: 100%;
  min-height: 100%;
}
.book-pulse-form-col .form-shell--pulse {
  flex: 1;
  height: 100%;
}
.book-side-card h2 { color: #fff; font-size: 1.55rem; }
.book-side-card .book-side-eyebrow { color: #c7d2fe; }
.book-side-card .lead { color: #c7d2fe; }
.book-side-card > p strong { color: #fff; }
.book-side-card ul:not(.objection-strip) {
  margin: 0;
  padding-left: 1.1rem;
  color: #e0e7ff;
}
.book-side-card ul:not(.objection-strip) li { margin: .4rem 0; }
.form-shell--pulse {
  background: #fff;
  border-radius: 24px;
  border: 1px solid var(--line);
  box-shadow: 0 24px 56px rgba(37, 99, 235, 0.12);
  padding: 1.5rem;
}
body.theme-pulse .field-hint {
  margin: 0.35rem 0 0;
  font-size: 0.86rem;
  color: #64748b;
  line-height: 1.45;
}

/* FAQ */
.section--pulse-faq { background: #fff; }
body.theme-pulse .section--faq details {
  border-left: 4px solid #2563eb;
  border-radius: 14px;
  background: #f8fafc;
  border: 1px solid var(--line);
  border-left-width: 4px;
}

/* Closing CTA */
.cta-pulse {
  position: relative;
  padding: clamp(2.5rem, 5vw, 3.75rem) 0;
  background:
    radial-gradient(circle at 12% 20%, rgba(34, 211, 238, 0.16), transparent 42%),
    radial-gradient(circle at 88% 80%, rgba(129, 140, 248, 0.2), transparent 40%),
    linear-gradient(180deg, #f8fafc 0%, #eef2ff 100%);
  border-top: 1px solid var(--line);
  overflow: hidden;
}
.cta-pulse-panel {
  position: relative;
  max-width: 52rem;
  margin-inline: auto;
  text-align: center;
  display: flex;
  flex-direction: column;
  align-items: center;
  gap: 0.85rem;
  padding: clamp(1.75rem, 4vw, 2.75rem) clamp(1.25rem, 4vw, 2.5rem);
  border-radius: 28px;
  background:
    radial-gradient(circle at 18% 0%, rgba(56, 189, 248, 0.28), transparent 42%),
    radial-gradient(circle at 92% 100%, rgba(167, 139, 250, 0.3), transparent 44%),
    linear-gradient(145deg, #1e3a8a 0%, #312e81 48%, #4c1d95 100%);
  border: 1px solid rgba(255, 255, 255, 0.14);
  box-shadow:
    0 28px 70px rgba(30, 58, 138, 0.28),
    inset 0 1px 0 rgba(255, 255, 255, 0.16);
  overflow: hidden;
  isolation: isolate;
}
.cta-pulse-panel::before {
  content: "";
  position: absolute;
  inset: auto -12% -40% auto;
  width: min(420px, 70vw);
  height: min(420px, 70vw);
  border-radius: 50%;
  background: radial-gradient(circle, rgba(34, 211, 238, 0.22), transparent 68%);
  z-index: -1;
  pointer-events: none;
  animation: ctaPulseGlow 8s ease-in-out infinite;
}
.cta-pulse-panel::after {
  content: "";
  position: absolute;
  inset: -30% auto auto -18%;
  width: min(360px, 65vw);
  height: min(360px, 65vw);
  border-radius: 50%;
  background: radial-gradient(circle, rgba(129, 140, 248, 0.25), transparent 70%);
  z-index: -1;
  pointer-events: none;
  animation: ctaPulseGlow 10s ease-in-out infinite reverse;
}
@keyframes ctaPulseGlow {
  0%, 100% { transform: translate(0, 0) scale(1); opacity: 0.9; }
  50% { transform: translate(-3%, 4%) scale(1.06); opacity: 1; }
}
@media (prefers-reduced-motion: reduce) {
  .cta-pulse-panel::before,
  .cta-pulse-panel::after { animation: none; }
}
.cta-pulse-panel .eyebrow {
  margin: 0;
  color: #c7d2fe;
  letter-spacing: 0.14em;
}
.cta-pulse-panel h2 {
  margin: 0;
  max-width: 22ch;
  color: #fff;
  font-size: clamp(1.75rem, 3.6vw, 2.55rem);
  line-height: 1.15;
  letter-spacing: -0.03em;
  text-wrap: balance;
}
.cta-pulse-panel h2 span {
  background: linear-gradient(135deg, #67e8f9 0%, #c4b5fd 55%, #fbcfe8 100%);
  -webkit-background-clip: text;
  background-clip: text;
  color: transparent;
}
.cta-pulse-panel .lead {
  margin: 0;
  max-width: 34rem;
  color: #c7d2fe;
  font-size: clamp(1rem, 1.5vw, 1.12rem);
  line-height: 1.65;
  text-wrap: balance;
}
.cta-pulse .btn-row--cta {
  justify-content: center;
  align-items: center;
  flex-wrap: wrap;
  gap: 0.7rem;
  margin-top: 0.45rem;
  width: 100%;
}
.cta-pulse .btn-row--cta .btn {
  min-width: min(100%, 11.5rem);
  box-shadow: 0 12px 28px rgba(15, 23, 42, 0.22);
  transition: transform 0.2s ease, box-shadow 0.2s ease;
}
.cta-pulse .btn-row--cta .btn:hover {
  transform: translateY(-2px);
  box-shadow: 0 16px 34px rgba(15, 23, 42, 0.28);
}
.cta-pulse .btn-row--cta .btn-primary {
  background: linear-gradient(135deg, #38bdf8 0%, #6366f1 55%, #8b5cf6 100%);
}
.cta-pulse .btn-row--cta .btn-primary:hover {
  background: linear-gradient(135deg, #22d3ee 0%, #4f46e5 55%, #7c3aed 100%);
}
.cta-pulse .btn-row--cta .btn-wa {
  background: #16a34a;
  border: 1px solid rgba(255, 255, 255, 0.18);
}
.cta-pulse .btn-row--cta .btn-wa:hover {
  background: #15803d;
}
.cta-pulse-note {
  margin: 0.35rem 0 0;
  font-size: 0.88rem;
  font-weight: 500;
  color: #a5b4fc;
  letter-spacing: -0.01em;
}
@media (max-width: 540px) {
  .cta-pulse .btn-row--cta {
    flex-direction: column;
    align-items: stretch;
    max-width: 18rem;
    margin-inline: auto;
  }
  .cta-pulse .btn-row--cta .btn {
    width: 100%;
    min-width: 0;
  }
  .cta-pulse-panel {
    border-radius: 22px;
    gap: 0.7rem;
  }
  .cta-pulse-note {
    font-size: 0.8rem;
  }
}

body.theme-pulse .sticky-cta {
  background: rgba(255, 255, 255, 0.95);
  border-top: 1px solid var(--line);
  box-shadow: 0 -8px 30px rgba(15, 23, 42, 0.08);
}
body.theme-pulse .sticky-cta .btn-primary { flex: 1; }

body.theme-pulse .site-footer {
  background: #0f172a;
}
body.theme-pulse .reassure {
  font-size: .92rem;
  color: #64748b;
  margin-top: .75rem;
}

@media (max-width: 859px) {
  body.theme-pulse .hero-pulse-grid .btn-row--hero {
    display: grid;
    grid-template-columns: 1fr 1fr;
    gap: 0.55rem;
    max-width: none;
  }
  body.theme-pulse .hero-pulse-grid .btn-row--hero .btn {
    width: 100%;
    min-height: 48px;
    font-size: 0.88rem;
    padding: 0.6rem 0.7rem;
  }
  body.theme-pulse .hero-pulse-grid .btn-row--hero .btn-wa {
    grid-column: 1 / -1;
  }

  .spotlight-body {
    padding: 1.15rem 1.15rem 1.25rem;
  }
  .spotlight-body .btn {
    align-self: stretch;
    width: 100%;
    justify-content: center;
  }

  .form-shell--pulse {
    padding: 1.15rem;
  }
  body.theme-pulse .form-actions {
    display: grid;
    grid-template-columns: 1fr 1fr;
    gap: 0.55rem;
  }
  body.theme-pulse .form-actions .btn {
    width: 100%;
    min-height: 48px;
  }
  body.theme-pulse .form-step[data-step="0"] .form-actions {
    grid-template-columns: 1fr;
  }

  .book-side-card {
    padding: 1.25rem 1.15rem;
  }
  .book-side-card .objection-strip li {
    font-size: 0.75rem;
    padding: 0.42rem 0.75rem 0.42rem 1.55rem;
  }

  body.has-sticky-cta {
    padding-bottom: calc(5.75rem + env(safe-area-inset-bottom, 0px));
  }
  body.theme-pulse .footer-brand-actions .btn,
  body.theme-pulse .footer-mini-btn {
    width: 100%;
    justify-content: center;
  }
  body.theme-pulse .footer-brand-meta {
    gap: 0.45rem 0.85rem;
  }
  body.theme-pulse .section {
    padding-top: clamp(2.25rem, 5vw, 3.5rem);
    padding-bottom: clamp(2.25rem, 5vw, 3.5rem);
  }
  body.theme-pulse .hero-pulse-copy h1 {
    font-size: clamp(1.7rem, 7.2vw, 2.4rem);
  }
}

@media (max-width: 390px) {
  body.theme-pulse .logo img { height: 32px; }
  body.theme-pulse .hero-chip {
    font-size: 0.72rem;
    padding: 0.28rem 0.55rem;
  }
  body.theme-pulse .sticky-cta .btn {
    font-size: 0.82rem;
    padding: 0.55rem 0.45rem;
    gap: 0.3rem;
  }
}

/* Thank-you page */
body.theme-pulse.page-thank-you main.section {
  background: linear-gradient(180deg, #eef2ff 0%, var(--paper) 38%);
  min-height: calc(100vh - 72px);
  padding-top: clamp(2.5rem, 5vw, 4rem);
}
body.theme-pulse .thank-you-wrap {
  max-width: 720px;
}
body.theme-pulse .thank-you-wrap h1 {
  font-size: clamp(1.75rem, 3.5vw, 2.35rem);
  letter-spacing: -0.02em;
  text-wrap: balance;
}
body.theme-pulse .thank-you-wrap .lead {
  max-width: 38rem;
}
body.theme-pulse .thank-you-card {
  background: #fff;
  border: 1px solid var(--line);
  border-radius: 24px;
  box-shadow: 0 24px 56px rgba(37, 99, 235, 0.12);
  padding: 1.5rem;
  margin: 1.5rem 0;
}
body.theme-pulse .thank-you-card h2 {
  font-size: 1.25rem;
  margin-bottom: 0.5rem;
}
body.theme-pulse .thank-you-card p {
  margin: 0 0 1rem;
}
body.theme-pulse .thank-you-card .btn-row {
  gap: 0.65rem;
  margin-top: 0.25rem;
}
body.theme-pulse .thank-you-back {
  margin-top: 1.25rem;
}
body.theme-pulse .thank-you-back a {
  color: var(--pine);
  font-weight: 600;
  text-decoration: none;
}
body.theme-pulse .thank-you-back a:hover {
  text-decoration: underline;
}
body.theme-pulse .btn-ghost-dark {
  background: #fff;
  color: #1e293b;
  border: 1.5px solid #e2e8f0;
  border-radius: 999px;
  font-family: var(--font-body);
  font-weight: 600;
  font-size: 0.9375rem;
  letter-spacing: -0.01em;
  line-height: 1;
  min-height: 46px;
  padding: 0.65rem 1.15rem;
  box-shadow: 0 2px 8px rgba(15, 23, 42, 0.04);
}
body.theme-pulse .btn-ghost-dark:hover {
  background: #f8fafc;
  border-color: #cbd5e1;
  color: #0f172a;
}
@media (max-width: 859px) {
  body.theme-pulse .thank-you-card .btn-row {
    flex-direction: column;
  }
  body.theme-pulse .thank-you-card .btn-row .btn {
    width: 100%;
    min-height: 48px;
  }
}